Korn has written a new song “inspired” by Ubisoft’s upcoming first-person shooter Haze. I’m betting they were more inspired by the amount of $$$ than the game itself though. Could be wrong of course…
Anyway, the song will be launched to radio and video in next month, to coincide with the launch of Haze. You can also buy the single, shockingly entitled “Haze”, from online music download sites.
Vocalist Jonathan Davis: “Gaming for me is a religion and Haze is the shit! I had to come up with a track that can hit up that kind of rush I get from the game and I think we really rocked it!!”
This will not be the last deal Ubisoft makes with musicians. The deal with Korn is a first and marks a new strategy of creative partnership with different figures in the music industry.
Christian Salomon, vice president of worldwide licensing at Ubisoft: “This partnership with Korn is original in the video game industry in that the song will be released and promoted as a full-fledged single, and not just as a download with the video game. It is a testament to the synergy possibilities between music and video games, which often share the same audience.”