Ever since Sony lowered the price of the 80GB PS3 to $499, the model has been “demonstrating phenomenal sales growth,” according to Sony’s Peter Dille, Senior Vice President, Marketing & PSN. The sales of the new 40GB units are nothing to complain about either.
But despite saying that Holiday 2008 isn’t as important to them as it is to Microsoft, Sony is taking the holidays rather seriously – the company has launched a huge brand campaign for the PS3. And not just huge but their biggest ever for a hardware platform. Two new TV spots are available for view on the Playstation.Blog and according to Dille, more are in the works.
Peter Dille: “..we wanted to move beyond the “power” message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand. And so, beyond the brilliant HD games that the PS3 delivers, you’ll also see a big focus behind the PS3’s Blu-ray movie capability and, for the first time, you’ll see a major focus behind the PLAYSTATION Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PLAYSTATION Store, as well as breakthrough services like Home.”
Unlike the majority of previous PS3 TV ads, especially the much disliked European “This is living!” ones, these spots are actually eye catching and do what Sony should have done from the start – show off the games.