With the release of BioWare’s Mass Effect just around the corner (November 20th), it’s high time to gear up the advertising for the title. Above is a new cinematic trailer that was released today - and it is sweet.

By the way, some stores apparently already have the game in stock and a number of lucky gamers managed to get their grubby little hands on the title 10 days early from a K-Mart. So if you live near one, it might be worth hopping in - who knows, it just might be your lucky day.

[See also: Mass Effect gallery]