Blu-ray owns 73% of European HD market

The Blu-ray Disc Association European Promotions Committee announced today that the total Blu-ray Disc movie sales across Europe have topped one million units. According to sales data provided by Media Control Gfk International, of the HD movie discs bought by consumers year-to-date in Europe, 73% were in the Blu-ray Disc format and 27% were HD DVD.

Frank Simonis, Chairman of the Blu-ray Disc European Promotions Committee: “This is an important milestone for Blu-ray Disc in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD. Early indicators show that the Christmas holiday season will be exceptionally good for Blu-ray Disc across all categories from packaged media to standalone players and BD capable games consoles.”

The launch of the PS3 in Europe back in March this year was seen as a turning point for the Blu-ray format across Europe, with weekly movie sales of titles averaging between two- and five-times the amount of HD DVD sales.

The best selling Blu-ray titles year-to-date are 300 – the number one selling title in France, Germany, Italy, Spain, Benelux and Sweden and Casino Royale – the number one selling title in UK and Ireland.