Ubisoft mixing the old with the new

Fabrice Pierre-Elien, business development manager at Ubisoft, has told GI.biz that creating new intellectual property is as important to the company as creating sequels to already established franchises.

“Just to churn out sequel after sequel, we have done that in the past as well, and we are still very keen on establishing franchises – but we take the time in between those sequels to make the best possible game, not just another title of which the previous edition was out twelve months ago.”

This goes against what the company did with Ghost Recon Advanced Warfighter 2, which came out about a year after the original GRAW. But since GRAW2 was better than its predecessor in every front and was well worth the price, were not complaining.

He continued: “The more franchises you have, the more time you can take to make sure the next one is as good as it can be. One of our corporate goals is to create new IP, and we’ve been very successful in launching some of them in the past few years. It’s something we’re very keen on, at a global corporate level.

“So our studios are creating new IPs, we’re also creating new IP with excellent partners – we feel it’s important to have some fresh air in the portfolio.”

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