Despite fierce competition, Sony Computer Entertainment’s CEO Kaz Hirai said the company is confident they’ll be able to reach 11 million PS3 consoles sold by the end of the fiscal year.

He said the PS3 “is starting afresh as a console to play games with. Although pricing strategy is important, now we would like to put our strength in the number of software games.”

Hirai would like to see their game division “escape as soon as possible from the red and return to the black in fiscal year 2008,” he said in an interview to the Yomiuri Shimbun, a newspaper in Tokyo.