In an interview with Reuters today, Jeff Bell, head of global marketing for Microsoft’s games division, reveals that due to increasing European dominance and unrelenting global Wii shortages, the Xbox 360 may see even more console sales in 2008 than in 2007. Commenting on the unavailability of the Wii’s effect on the 360’s sales, Bell mused, “Sometimes you’re good, sometimes you’re lucky, and it’s wonderful when you’re both.”
Bell further went on to proclaim that the extreme success of the Wii’s first-party titles may be damaging to Nintendo’s third-party developers; “Clearly, we have a competitor where they win and no one else wins. That is not sustainable, it’s never been sustainable.”
Reggie Fils-Aime, Nintendo’s US President was quick to counter, pointing Reuters to market data indicating that non-first-party developers were responsible for more than 60% of November Wii game sales.