Yesterdays rumor about Sony lowering the 40GB PS3’s price to $299 has been crushed - a Sony representative has confirmed the company has “no plans for any pricing announcements on PS3” and says what we’re hearing is “purely rumor and speculation.” And if that’s not enough, SCE president Kaz Hirai reportedly also denied the price cut in an interview with Bloomberg Japan.

And here I hoped Sony and Microsoft would start an all-out price war for the undecided GTA IV buyer. Although I’d be very surprised if neither company would do nothing to entice the buyer to select their console as GTA IV’s release creeps closer and closer.