Microsoft reminds us again that digital distribution is where things are headed

You thought the format wars were over didn’t you? Well, things are appearing to just be getting started. Neil Thompson, a representative from Microsoft, said in an interview with The Guardian: “I would argue that we backed the right horse,” adding, “The horse that we’re fundamentally backing is the one that says the future of entertainment content is online digital distribution.”

This puts Microsoft in an interesting light, as many pundits believe that Microsoft was playing HD DVD agains Blu-ray to promote consumer indecision, to prevent a clear “winner” in the format wars. Also adding to the “things that make you go hmm…” column, during the interview the HD DVD add-on to the 360 wasn’t even mentioned by Thompson as he outlined Microsofts strategy: “Our strategy’s been developed for the last six or seven years, and ever since we launched the platform [online content] has been our big, big, big bet.”

By now you should know that an interview from one of the big companies reps wouldn’t be complete without a little verbal sparring, and Thompson didn’t disappoint: “The fact that Sony are desperately trying to deliver an online offering means they probably understand that there’s another front they have to develop for.” Format wars round 2, ready? Fight!

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