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SEGA Racing Studio closing, “effective immediately”
BY Mike Wehner Apr. 9th, 2008 More on:

SEGA has announced that they will be closing their young SEGA Racing Studio without further notice. The studio’s only release came in the form of SEGA Rally Revo, which saw better than average reviews, and less than average sales. SEGA’s comment on the closing follows what you would expect a company to say, that the studio just wasn’t going to turn a profit quick enough so it got the big old axe. This is really a shame in my eyes, especially in this day of huge mega-development houses ruling the roost. The studio, which is located in the UK, opened in 2005 and didn’t even make it to its three year anniversary before its closure. Such a waste.

SEGA, of course, can always put a smoother spin on things, “The decision is part of a review of SEGA’s Western Development Studios to ensure that each studio is a profitable entity in its own right, and unfortunately the SEGA Racing Studio’s 5 year plan would not result in a successful return for the SEGA business moving forward. SEGA would like to stress that there will be no changes within their other internal development studios.”

Unfortunately, this might spell the end of the SEGA Rally series, as it was said that SEGA Rally Revo would need to do mighty well in order to see a series sequel. In this blogger’s opinion, SEGA needs to release a direct remake of the original SEGA Rally Championship to Xbox LIVE Arcade and let people get addicted to that title all over again. As soon as any other news on this closure lands we’ll be sure to update you, but until then go warm up your SEGA Saturn for a round of intense rally racing, I’ll see you out there.

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    1. Bruceongames
      April 9th, 2008
      at 4:00 pm

      I had a very senior job at Codemasters when lots of the Colin McRae team left to form the Sega Racing studio. Now they have to move again, I bet many of them end up back at Codemasters.
      Sega Rally Metacriticed in the mid 70s which isn’t too bad. They released it on the same day as Halo 3, which wasn’t very bright and will be partially responsible for the poor sales.

      Sega as a company has been having a lot of problems so they probably can’t afford to keep the studio open for a second go at making a game.

        Reply
      rooster
      April 10th, 2008
      at 7:53 am

      Sega are stupid

        Reply

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