With the release of GTA IV being only a couple weeks away, the hype machine is going into overdrive. Case in point, this new TV ad featuring GTA IV. Shown in the UK, this spot features the soon to be envy of all other characters Niko, walking through various landscapes in Liberty City. There’s all kinds of things going on around him other than random traffic and pretty foliage. It’s cool to see the expression on his face as he finishes a seemingly disappointing phone call.

I’m not going to spoil it for you. Just take a look for yourself. Oh, and grab napkin or something. You’re going to need to wipe your mouth afterwards.

[See also: Grand Theft Auto IV gallery]