I have an idea; we should just do away with release dates. Hell, let’s do away with game release events completely, and just distribute alphas, betas, then final copies, and figure out some way to charge gamers for every step along the way. Then the corporations would be happy; they’d be sitting in some fat cash, and maybe, just maybe, they wouldn’t have to worry about leaks…
Unless they want to leak game info early.
So the GTA IV game intro footage was leaked… then, within hours, 8 full minutes of actual gameplay footage was leaked. Does anyone else think this is fishy? Reviews are popping up right about the same time that footage is … ‘leaked’? This reminds me Michael Bay’s recent announcement that they’ll be distributing so much misinformation about Transformers 2 that no one will know what to believe.
Anyway, that said, I can’t help but wonder how much of this media for upcoming game releases is actually “leaked” and how much of it is distributed by the companies themselves. They do say that free publicity is the best kind, and thanks to the viral nature of the internet, why even bother paying for advertising anymore?