10 million served: Microsoft announces Xbox 360 sales milestone

Despite having Wii hot on its tail ever since it launched, the Xbox 360 still managed to reach the 10 million sold mark in the U.S. before any other current-gen console. This figure is ahead of Nintendo’s 8.8 million Wii sales as well as the 4.1 million PS3’s in consumers’ homes. Microsoft announced that their white box of dreams has paved the way for this generation of games consoles and also saw fit to remind us that the first console to 10 million “always” wins, “History has shown us that the first company to reach 10 million in console sales wins the generation battle,” boasts Don Mattrick, senior VP of Microsoft’s Interactive Entertainment Business division, “We are uniquely positioned to set a new benchmark for the industry.”

Microsoft credited a couple factors in their ability to continually sell their system at a steady rate. Factors like Xbox LIVE, which according to Microsoft has seen its membership list double in the span of just one year. There was no word on whether that figure is in relation to the number of Gold members or just memberships in general, but we have to assume the latter at this point. Either way, it’s a pretty impressive number when you consider the fact that games like Gears 2 are still on the horizon.

Another factor that Microsoft attributes to the solid sales is the Xbox 360’s amazing attach rate, which stands head and shoulders above any other console of this generation. Microsoft notes that the 360 platform is currently home to more than 16 titles that have passed the 1 million sales mark, which is a pretty impressive number all on its own. Now, what does this mean to the average consumer? Probably nothing, aside from the fact that if a developer is considering a multi-platform release for a big title, 10 million consoles in the U.S. is certainly something to take into account.