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The ladies love Nintendo and Nintendo loves the ladies
BY Matthew Razak Jul. 8th, 2008 More on:

Oh, mainstream media, it’s like you’re a year behind the internet and no one’s told you it might be a good idea to catch up. Yes, in the video above The Today Show brings you the breaking news that Nintendo is targeting women! Really? I had no clue.

Maybe I’m coming down on Today a bit harshly here. In fact there is actually an interesting story buried within the top 40 pop hits and nausiating camera work. If you can stand to listen to the reporter trying to talk like she actually did some research on what a DS is, and if you don’t mind noticing that the women seem to be trying to steer the karts by turning the DS side to side, you’ll find out that Nintendo is being really aggressive with this whole female gamers thing. Handing out free DS systems to alpha women in hopes that it will attract friends and throwing parties based around the DS is a type of videogame marketing I didn’t ever think I’d see. I hate the downfall of the hardcore game as much as the next guy, but bravo for Nintendo stepping out if the box here.

Wait a minute, was that Pac-Man Fever I heard? Nevermind, I’m not coming down harsh enough on Today. DS in the city! WTF? Nintendo is performing one of the greatest marketing coupes in the history of marketing and you’re reporting on it like it’s a story about a cat fashion show. I suppose that is exactly what Nintendo wants though…bastards.

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    1. Jason R. Wallace
      July 8th, 2008
      at 9:22 pm

      Ladies Love Cool Shiggy! That’s right, Miyamoto-san. Your new nickname is LL Cool Shigg.

        Reply
      Brittany Vincent
      July 8th, 2008
      at 9:31 pm

      I can’t help but feel extreme embarrassment at this video.

        Reply
      Leathersoup
      July 8th, 2008
      at 10:14 pm

      This brings back horrible memories of the Everquest girls ad.

        Reply
      Luke Walker
      July 9th, 2008
      at 2:04 am

      My wife really likes the Nintendo DS commercials with people like America Ferrerra and Carrie Underwood. I don’t see this as going hand in hand with the downfall of hardcore games though. Just clever marketing.

        Reply
      Art Green
      July 9th, 2008
      at 9:13 am

      This is why we can’t have nice things.

        Reply
      doneanddone
      July 9th, 2008
      at 3:48 pm

      First of all, this is the most annoying news report and they are totally wrong in what they are reporting.

      “Hot, Hip, Women”???? They are the most generic girls ‘in the city’.

      “Hard Core Gamers”? I don’t think playing Nintendogs or Mario Cart on DS is considered “hard core”… Plus these girls are yelling and laughing and that is MEGA-annoying. These girls are like the anti-Christ of DS players. I want to send these so called “Hip, Hot, Hard Core Gamers” to the Black Hole.

      I play my DS to avoid the world. DS is like meditating. DS sends me to my own abyss when I’m flying on American, because they love to fly. So, please STFU.

        Reply
      Luke Walker
      July 9th, 2008
      at 8:41 pm

      doneanddone… have you ever actually touched a girl? And I mean, not when you were a kid and then squealed, “Ewe cooties!”

        Reply

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