Ubisoft acquires Hybride Technologies and yes, you should care

“The future of our industry depends on our ability to create brands that captivate audiences and to extend those brands to other forms of entertainment,” said Yves Guillemot, chief executive officer at Ubisoft, while referring to Ubisoft’s recent acquisition of Hybride Technologies whose visual effects have brought movies such as 300, Sin City, Spy Kids and this week’s Journey to the Center of the Earth to life.

The deal will enable Ubisoft to better leverage its properties for movies as Hybride will still be working on creating visual effects for movies, television and advertising. However, the real fun is how Hybride will be bringing its expertise into Ubisoft’s games. Ubisoft and Hybride will be working together to bring gamers “visual experiences that rival those of cinema.”

“The exceptional quality of the team at Hybride and the expertise of our Ubisoft teams will allow us to create one of the best 3D animation studios in the entertainment industry,” Guillemot went on to say.

Ubisoft was also nice enough to release the above montage video, showcasing some of the work each company has done. This can also give us an idea of just what Hybride can bring to games. Imagine playing the next Assassin’s Creed, with kills as detailed and fulfilling as seen in 300. Hopefully they will be using this new partnership to make Beyond Good & Evil 2 just that much more awesome. With so many games having larger cut scenes and more amazing graphics, this can only be seen as a good thing.

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