In May, Microsoft boasted that the Xbox 360 was the first new console to reach the 10 million mark in the US, but after just 20 months, as opposed to the Xbox 360’s 32 months, the Nintendo Wii has become the dominant system in America with 10.9 million units sold to date. This news comes on the heals of E3, where Nintendo further demonstrated its ability to expand into new markets and give players even more control for their games. Nintendo of America’s executive vice president of Sales & Marketing Cammie Dunaway said, “As we have demonstrated this week during the E3 Media & Business Summit, Wii continues to pioneer new ways for people to interact with their video games and with one another.”

Nintendo didn’t stop by showing us their number one status for home consoles; but June’s sales remind us that the DS continues to rule the handhelds with 783,000 units sold and 20.8 million sold to date. Also in June, 6 of the top 10 selling games were for Nintendo systems: Guitar Hero: On Tour (No.2) and LEGO Indiana Jones: The Original Adventures (No.9) for the DS and Wii Fit (No. 4), Wii Play (No. 5), Mario Kart Wii (No. 6) and LEGO Indiana Jones: The Original Adventures (No. 7) for Wii.

Truly this is a time for fanboys and fangirls to be excited, and for competitors and haters to beware: this ain’t no fad.