Riccitiello: We made the wrong call betting on PS3 and 360

Flash back to the beginning of 2007. All three ‘next-gen’ systems are available on the market and the Wii is selling like it comes with a winning lottery ticket. The PS3 is struggling and sales for the 360 are steady. Amidst this changing tide, developers and gamers alike are weathering the storm with their claims of Nintendo’s new system being ‘a fad’ and look forward to it dying out in the months to come. It’s now mid-2008 and the Wii is still selling like when it was first released, and developers have begun to take notice and throw their weight behind the system.

EA CEO John Riccitiello has gone so far to as to say that EA screwed up big time by not strongly supporting the Wii initially. Speaking to San Jose Mercury News, Riccitiello said, “We made the wrong call there (by betting on the PlayStation 3 and Xbox 360), which made this transition harder than it would otherwise be. But now we’re catching up, and I think we’re fine. We’ve got some incredibly innovative Wii titles, incredibly innovative DS titles coming. And so I think that issue’s sort of behind us.”

But that doesn’t mean he thinks the PS3 and Xbox 360 are failures by any stretch, “[What’s] unusual in this cycle is there’s a second and third place that is meaningful, against which we can build a profitable business. That’s a good and positive thing.”