It’s no secret that Nintendo has been trying to appeal to non-gamer audiences with their Wii console and DS portable, but I don’t think anyone was prepared for what they were about to pull off. As you can see above, they’ve has managed to recruit none other that Starfleet Captain Jean-Luc Picard himself for the latest in what has been a celebrity-infested Brain Age 2 ad campaign. Apparently even intergalactic adventurers can benefit from a few 3rd-grade-level math equations. “The synapses are firing,” after all.

Also, am I the only one that finds it odd that the captain of a (presumably) priceless starship has been reduced to jetting around in your standard commercial airliner? I guess the gas price crisis has no boundaries…