You know that your franchise has made it when you’re doing cross branding special promotions with Kellogg’s. Well that is exactly what Activision is doing. In Canada, and for a limited time only, cereal buyers will be able to collect one of four different Guitar Hero mini-game toys from specially marked boxes. The toys can be found in boxes of Mini-Wheats, Frosted Flakes, Froot Loops, Corn Pops and Rice Crispies.