You got Guitar Hero in my breakfast cereal

You know that your franchise has made it when you’re doing cross branding special promotions with Kellogg’s. Well that is exactly what Activision is doing. In Canada, and for a limited time only, cereal buyers will be able to collect one of four different Guitar Hero mini-game toys from specially marked boxes. The toys can be found in boxes of Mini-Wheats, Frosted Flakes, Froot Loops, Corn Pops and Rice Crispies.