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New PlayStation 3 ad confuses us all
BY Thom DinsdaleSeptember 23rd, 2008 More on:

ps3-advert

The witticisms and creativity of contemporary advertising always make for entertaining viewing. And why shouldn’t advertisers strive to push the envelope and stretch the line between the worlds of advertising and art? Well, it seems like agency TBWA Madrid have found that line and snapped it with this refreshingly surreal, Russian Doll meets Salvador Dali advert for the PlayStation 3.

Now what could be the message here? That inside every fat man there is a young, thin girl waiting to break free? It looks like what TBWA are trying to hint at is that  underneath all the techy geekdom of Sony’s big black box is youth and vibrancy. Not only that, but that Sony want to shed all the old stereotypes of gaming like bad fleshy layers and show that at the heart of their console is something completely converse.

Will these big ideas translate into cold, hard sales? Who knows. But it was fun thinking about it.

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Thom Dinsdale
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Thom Dinsdale.
    Simon Owens
    September 24th, 2008
    at 7:22 am

    I think it’s simply just trying to cut through the stereotypes (literally in this instance) and show that the image of the couch potato fat gamer doesn’t represent all gamers, that even thin attractive women play too. The discarded bodies are the discarded stereotypes

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