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DC residents urged to consider vault life
BY Matthew Razak Oct. 7th, 2008 More on:

washington_dc_metro_-_gallery

In case you don’t know, that image above is what the inside of the DC metro system (subway in New York, the T in Boston, the underground in London) looks like. Also, in case you didn’t know, Fallout 3 takes place in a post-apocalyptic Washington DC in which much of the population lives in underground vaults. Now that you know those two facts you might start thinking how much the DC metro system looks like a futuristic underground vault. Turns out you wouldn’t be the only ones.

In a clever little advertising move Fallout 3, being published by Bethesda who is based in Bethesda, Maryland, just outside of DC, has taken over the Metro Center stop of the metro system. Every sign, pillar and banner is an ad for Fallout 3 that urges DC citizens to consider the benefits of vault life before, I’m assuming, the impending apocalypse. I snapped a few crappy cell phone shots you can check out after the jump, but there were plenty more of these throughout the station along with large lit signs of screenshots for the game. Now, I have to go join some homeless men and start camping out in the metro system.

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    1. Dork
      October 7th, 2008
      at 7:05 am

      When described to me, I was expecting wall to wall…

        Reply
      Adam Sandberg
      October 7th, 2008
      at 7:17 am

      That’s awesome! Clever advertising is teh roxx.

        Reply
      Dexter345
      October 7th, 2008
      at 11:44 am

      That’s pretty good stuff.

        Reply
      Sam B.
      October 7th, 2008
      at 1:01 pm

      I saw that this morning on my commute, thought it was cool to see a whole bunch of these ads. It also beats the ads that were on there before.

        Reply
      Adem Kermad
      October 7th, 2008
      at 2:53 pm

      Nice! You should be handing out vault 101 t shirts as well!

        Reply
      Elektr0
      October 8th, 2008
      at 9:09 am

      Thanks for the pics.

        Reply

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