This coming November will mark the two year b-day for the Nintendo Wii, and while a lot sure has changed since then, some things have stayed the same. This is especially true in the case of the system being hard to find, for those who want it.
Reggie Fils-Aime took some time from “kicking ass and taking names” to talk to the LA Times and let them know what obstacles consumers looking for a Wii this holiday season might face. If you’re up for a gander at predicting the future, you may have already guessed: Wii’s are going to be pretty hard to come by.
So how after almost 2 years, is Nintendo’s little white box of joy still selling at unprecedented levels? You’d think that The Big N would’ve ramped-up production enough to satiate the masses hungry for the console. Well, Fils-Aime provided some insight into that saying, “Nintendo has continually raised the production levels of the Wii hardware. We’re now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we’ve made a 33% increase.”
But with Wiis still selling like sane pills in a crazy factory, how are you supposed to get your hands on one? Don’t worry, Fils-Aime had some choice words of advice for those still seeking the system: “Look at retailer circulars. Go to their websites. We’re flowing products into stores on a very regular basis. Once you see it on the shelf, you ought to buy it. While we’re bringing 50% higher level of supply into the market this holiday, we don’t know if the demand will be even higher than that.”
Or you could just get your 21st century consumer on, and hunt one down on eBay.