The ol’ NPD number came out for the month of October, and while many games did really, really well (Fable 2) others did not. The most noticeable other is Nintendo’s new Wii Music, which we’ve had some time with and came away, ummm, not upset. I think that ‘not upset’ pretty much describes Nintendo’s reaction to the fact that Wii Music only sold 81,000 copies according to NPD numbers, one tenth of what Wii Fit sold in the first month. Cammie Dunaway has come out and said that the big N isn’t worried over these paltry numbers and that, like almost every other Nintendo Wii title, this one will be evergreen.
“We’re predicting that it’s going to be an evergreen title. And if you look at titles like Brain Age, it’s about the same as what Brain Age did during it’s first few weeks and went on to sell 2.5 million copies. Wii Fit certainly had a larger launch than that. But I think that people are starting to understand Wii Music,” Dunaway said, adding later that “very few of our titles are launch-and-move-on these days. Certainly something like Wii Music, we have a long-term commitment to.”
We’ll agree with her on the latter part there, seeing as Nintendo came out of the gates marketing Wii Music entirely wrong and once they corrected themselves didn’t really put enough emphasis behind it. Nintendo isn’t sitting on their laurels about this and Dunaway says she is taking personnel responsibility to make sure that people understand exactly what Wii Music is by presenting the game to musicians around the country and is working with schools and an organization representing 100,000 music educators in America to integrate the game into a music education curriculum. Why Nintendo didn’t come out of the gate presenting Wii Music as sort of music foundation game boggles my mind, but their going to have one hell of a time getting the public’s mind set differently.