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EA getting into rhythm games?
BY Matthew Razak Nov. 19th, 2008 More on:

Recently, That VideoGame Blog conducted an interview with Steve Schnur, EA’s Worldwide Executive of Music and Marketing and President of Artwerk (EA music publisher), to discuss how EA is expanding their involvement in bringing new music into games. Artwerk signs new talent and brings their songs into EA while also delivering master recordings, film and TV sync deals, advertising placement and distribution that goes far beyond games. If it has to do with music in many of EA’s games, he’s the one to talk to. So we did. And he had some pretty interesting stuff to say about how big the music world is getting within the gaming world.

Of course even an EA man has to attribute a lot of that success to Rock Band and Guitar Hero (though Madden was making artists famous before that). Those two games are making big bucks right now and as Schnur points out, “a recent survey shows that among all boys and girls in the 8-17 year-old age group, the upcoming Guitar Hero World Tour and Rock Band 2 are the ‘most wanted’ games this holiday season.” So without a doubt, there is high demand and big bucks there. And we were curious if Schnur knew anything about an EA rhythm game in the works.

“We have some pretty awesome things in development. Naturally, they’re all top-secret. In the meantime, keep your hands on a controller and your eyes and ears open!,” he said after asked if EA and Artwerk had any plans for music style games in that vein. Definitely sounds like EA might be entering the plastic guitar scene some time soon — they couldn’t let Activision have all the fun could they? Of course not.

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    1. Dexter345
      November 19th, 2008
      at 4:37 pm

      Huh? EA already publishes Rock Band. Why would they develop a direct competitor to it? Doesn’t make any sense.

        Reply
      Matthew Razak
      November 19th, 2008
      at 4:57 pm

      MTV makes Rock Band, EA just has the distributor rights. Making their own rhythm game would cut out a bit of a middle man for ol’ EA. He could also be refering to some other kind of rhythm game, that doesn’t exist or wouldn’t be a direct competitor to Rock Band.

        Reply
      Jackson
      November 19th, 2008
      at 5:40 pm

      EA has been doing lots of new stuff and giving their teams a lot of creative freedom lately, so I wouldn’t be surprised if they’d indeed come up with something neither Guitar Hero or Rock Band have done yet.

        Reply

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