Blizzard is pretty much on top of the world at the moment. In fact, it’s hard to imagine that things could get any better for the company, with Wrath of the Lich King steamrolling its way through the PC charts.

Also coming along swimmingly is the World of Warcraft movie, which is currently working its way through the early stages of production. Speaking to MTV’s Multiplayer blog, executive VP of product development at Blizzard David Pearce said, “Legendary Pictures is currently trying to assign some names to write the screenplay and find someone to direct it, so it’s still really early in production. They want to make sure they get the right talent for those different parts, especially the screenwriting, because that’s the foundation for the movie.”

Despite all the cinematic talent that Blizzard has in-house, the company is not considering the possibility of producing a complete CGI movie itself. Pearce said, “[The idea] has come up in discussions but it’s not something we’ve really considered because it takes so long to generate just the brief amount of footage that we create for the game.

“It would definitely be really cool. There’s no question about that, it’s just that the quantity of work that it would take is more than we’re willing to take on at this point.”

Pearce also had plenty to say on the hit and miss nature of game to movie adaptations and how Blizzard will ensure its own big screen debut will not fall by the way-side.