Resistance 2 newspaper ad scares Dubliners

Clever marketing rules. Somehow the videogame industry has got a knack for it, with recent goodies such as the Washington Subway Fallout 3 advertising, the ingenious Matt Hazard strategy and the bizarre casting of Obama and Palin in Mercenaries 2. The ones responsible for Resistance 2‘s PR outdid themselves today when they scared the crap out of Dubliners using morning papers Metro and Herald AM to alert readers that America is under attack by monsters. There’s even an open letter from Mr. President himself. Check out the scanned newspaper from Kotaku here.

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