Picture Sony and Microsoft as two dance teams in the seminal classic You Got Served. Well, MSoft, sporting blinging shoes and white and green hoodies, just did the most awesome break dancing thing ever and called it the “3:1 Black Friday Sales” and the crowd is going crazy and jumping around. Now the head dancer from the MSoft clan, Don Mattrick, senior VP of the Interactive Entertainment Business at Microsoft, is walking up to the Sony guys, looking at them really seriously in the eye and going, “You got served.”
He then walks away, but pauses for a second, turns, and adds, “We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market. Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”
That quote is kind of where my You Got Served metaphor falls flat, but Microsoft is actually claiming that the 360 outsold the PS3 by 3:1 and that 360 sales this Black Friday increased by 25 percent. Even Microsoft is admitting that the increased sales are most likely due to that hefty price cut that they implemented. No word on the Wii’s sales in the press release from MSoft, but if I had to guess I’d think that the film for that one might be called You Got Served 2: Wii Just Got Crunk On Everyone’s Ass. God, I’m white.