All good things must come to an end. Well, it’s not really the end in this case but I feel intelligent by saying so. Guitar Hero came with a big bang. Practically everyone knows what it is, and some might go as far as to say that it started an era where videogames are something for everyone. However, the game that was supposed to be the next big thing didn’t do as well as expected. Guitar Hero World Tour’s sales haven’t been all that brilliant and Electronic Entertainment Design and Research analyst Jesse Divnich says that is because Guitar Hero is “reaching its peak.”
“Currently, we expect [World Tour] unit sales to decline by more than 50 percent series-over-series for November. This is coming off the October month where series-over-series units declined by more than 60 percent,” said Divnich today in a research note.
Divnich uses eBay prices as an example. Where the Nintendo Wii are selling for $100 more than its retail price, Guitar Hero World Tour are going for less than it would in the store. That means the supply and demand are in balance. Divnich doesn’t suspect that Guitar Hero will fade away, only that the intense growth of the franchise has burned out. Guitar Hero has a huge fan base that will continue to make the game a profitable addition to Activision, only without the dynamite-like emphasis it has had so far.
Although this is something that was bound to happen sooner or later, I can’t resist to mention Harmonix’s Rock Band as one of the catalysts in this case. The fact that an abundance of different Guitar Hero games has been released in a very short period could also be a reason why the exotic factor has been decolorized.