While many lucky users have been enjoying the wonderful delights of the PlayStation Home beta on invite for a couple of weeks now, Sony has today announced that as of tomorrow (Dec. 11), every owner of a PSN account will be able to download and use the service. Users downloading and logging into home for this open beta period will have access to its basic features before the full service goes live before the end of the month. Though somehow, it seems to the defeat the object of having a “release date” if everyone already has access to the service…

SCEE also announced the first partnerships with some of the world’s best known brands for the open beta. Fashion brand Diesel, contemporary furniture designers Ligne Roset, energy drink Red Bull, and film studio Paramount Pictures are the first to hop on board the service. Offering downloadable content for their avatars, apartments and mini-games to play within the virtual world.

Taking full advantage of the PlayStation Home Theatre, SCEE has partnered with various content providers to enhance the cinematic experience. Offering a wide range of content, the PlayStation Home Theatre will provide lifestyle technology programming from Hexus TV, gaming content from Eurogamer and exclusive film content from Paramount Pictures. Starting with upcoming comic book adaptation, Watchmen, Paramount Pictures will also use the service to promote its upcoming movies. Including an exclusive video greeting for director Zack Snyder and a hoard of virtual Watchmen merchandise. Welcome to the age of the microtransaction…