Publishers want you to power up with [insert brand name] |
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| BY Antonio Hernandez Dec. 15th, 2008 | More on: |
We all know this was coming, and already we have been subjected to some subtle or not so subtle examples of in-game advertising. What we didn’t know, was the specific ideas for the future of game advertising. Thankfully, MTV Multiplayer got hold of some information from a small event last week hosted by Massively, a Microsoft subsidiary. At the event representatives from multiple publishers brainstormed on the idea of in-game advertising. Some ideas are good, such as more destructible billboards, but there are also some pretty hilarious ones.
An Ubisoft representative presented the idea of having licensed potions. More specifically, he used the example of their upcoming game I Am Alive, which takes place in a ruined Chicago. Instead of having health packs, the protagonist would use water to regain health. So theoretically Aquafina could put their brand-name on there, and any time I pick up their product….I immediately think that it will cure me of a bullet wound. Ingenious? I think so. What do you think? Would you like to see some more innovative advertising?
December 15th, 2008
at 11:12 am
I don’t like to see advertising at all. I paid for the game.
Why can’t publishers come up with something that doesn’t punish their customers?
Look what happened to Spore, DRM is awesome and prevents piracy, right?
When I (pre)order a new record at my favourite store I actually get something for free.. a 7″, a t-shirt, a poster, some stickers.. You rarely see something similar with games.
If publishers want to sell more new copies they have to think differently.
December 15th, 2008
at 3:21 pm
In-game advertising doesn’t bother me, as long as it’s done in a proper manner. In fact, it can sometimes add some atmosphere to a bland environment.
December 16th, 2008
at 3:44 pm
“Dang. I certainly wish I had a way to contact HQ to let them know that a Horde of locusts is heading towards Jericho right now.”
“Here, Sarge. You can call them on my *looks directly into camera* Blackberry Storm.”
“Do you think it will get reception here in this cave with this giant worm?”
“Of course it will… it’s on the Verizon Network.”
“HQ can you hear me? GOOD!”
Glorious.