When it was announced that Atari would pick up Ghostbusters months after it was decided that the newly merged Activision Blizzard had dropped it, many fans were relieved that the title was given another opportunity to see the market. After that, it seemed everyone forgot the comments Activision Blizzard CEO, Bobby Kotick, made as to why Ghostbusters, alongside other titles, were dropped which was that they didn’t “have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises.”
Well, one person didn’t forget those comments and that person was Phil Harrison, the president of Atari himself is back and with the help of Ghostbusters, wants to prove Activision wrong. In an interview with MCV the Atari head is quoted talking about Kotick’s past comments, “What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels.” Harrison continues saying, “If that’s his benchmark, then fine – and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.”
Harrison has been known for his bold talk but if you want to take part in proving a CEO wrong, then expect Ghostbusters to hit the shelves in June of 2009.