The memories of yesteryear have shown us that if you can’t beat them, join them. That’s what Sega did when we first saw Sonic in a Nintendo game. Longtime Sega advocates probably vomited with rage over the collaboration, but we don’t think they would be so angry if they were getting a paycheck out of it. The runaway hit Mario & Sonic At The Olympic Games is selling like crazy in the UK. To date, the title has sold almost 2 million copies across the Wii and DS platforms.

Mario & Sonic At The Olympic Games is one of the biggest selling games on the Wii to date, outdone only by Wii Play according to Sega UK sales director John Clark. And on the DS, it’s second only to Dr. Kawashima’s Brain Training in 2008. Part of its ongoing success is due to the game being bundled with Wii’s this past holiday season and a beefy television campaign. Sega hopes to break the 2 million mark by the end of the year, which gives the company only two days to sprint to that goal.