Consumers prefer to get physical says NPD

It appears those who enjoy the rush of purchasing digital copies of their game from their home are still in the minority as those who would rather travel to great lengths to get their videogames continue to make up the majority of the consumer audience says NPD. Anita Frazier, an analyst for NPD, says that 75 percent of consumers prefer their games in a box, Edge reports. To add to this, 58 percent have never downloaded a game.

While it is easier to resell a retail copy of a game, 77 percent said buying a game digitally was just as good as buying it through a retailer. While the digital distribution audience is growing, retailers like GameStop don’t expect digital distribution to become popular very soon, meanwhile companies like Atari see the potential of digital distribution and predict a quicker growth in popularity.

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