Alan Wake delivers a vague message

Wait… Alan who?! Oh yeah –I almost forgot about him. It’s been a while since we’ve heard from Alan Wake, but luckily for us, good ol’ Alan delivered a message on the Alan Wake forums. Posted by the community manager of the forums, and apparently delivered from Remedy Entertainment, the letter states:

“The amount of pages keeps growing each night. There are also new edits on the old pages. They keep getting more aggressive. The story is rewriting itself. The protagonist is now my namesake, and his wife is called Alice. The most worrying aspect: the genre seems to be shifting. It’s turning into a horror story. I can no longer be certain whether the hero can succeed or even survive. Apart for jumbled fragments of bad dreams and an oppressive feeling, I can remember nothing of the process when I wake up. But this morning, a breakthrough! When I came to my senses, I could smell her perfume on my shirt. I am close. I know it. I must push on.

– Alan Wake”

Ok, so what exactly does this all mean? The story is changing immensely? The genre is being changed to horror? Alan shouldn’t be so vague… quit beating around the bush man! Good luck deciphering this message, gamers!