There was a point in time when releasing every game you had during the holiday season made perfect sense. It was about ten or fifteen years ago when gaming wasn’t as big and getting a new game as a present was often enough to tide people over for a good long time. However, seemingly unnoticed by the gaming industry’s release schedule, the times have changed. People buy games year round now, and titles sell because of their quality (or name), not because it is time for presents to be bought. EA seems to have finally wised up about this.
Speaking with GameIndustry.biz Glen Schofield, general manager of the publisher’s Redwood Shores studio in San Francisco, had some words to say about the choice to release both Dead Space and Mirror’s Edge during the already crowded holiday season. “I think the industry has finally gone, ‘Wow, we could probably just come out just like the movies do’. Movies launch on Christmas day, they launch blockbusters during the summer, and we’re now learning that we could probably launch a game at any time, and if it’s a good game it will be well received. I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we’re looking back and going, ‘You know what, GTA launched in May; Resident Evil comes out in March’.”
Welcome to what every gamer has been screaming for the past 10 years EA, glad to have you hear.