Activision Blizzard is probably the most successful gaming company right now. It sits on top of a $3 billion surplus largely due to the constant WoW subscriptions around the world and the Guitar Hero franchise. Recently, Chief Officer Bobby Kotick did an interview with Reuters about the state of the industry and future plans for Activision Blizzard.
In these tough times Kotick thinks the videogame industry remains relatively healthy because consumers see more entertainment value in games. One game could provide dozens of hours of playtime especially if a robust multiplayer mode is included. Kotick believes that sales of videogames can still increase during the recession as long as console makers drop the prices.
“The price on platforms today has still not gotten down to mass-market price points and I think when you’re in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system,” said Kotick.
Activision Blizzard plans to use some of its cash to acquire certain IP’s and development teams. Kotick also mentioned how Activison Blizzard put the Wii on the back burner compared to what it was doing with the PS3 and the Xbox 360. The company plans to produce more original games for the Wii and will show those games off this year.