Killzone 2 ad pulled

Sony Canada has pulled 300 bus shelter ads in Toronto in response to complaints that the ads showed “shocking” and war scenes that were “like Iraq.” Davis Mirza, a schoolteacher, saw the ads in one of the bus shelters near the school in which he teaches and shot off an email to complain. “My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that’s the stuff they don’t need to see,” he said.

Sony responded by pulling the ads and establishing an “off-limits” radius around schools for similar products. The ad campaign was apparently about to end, so the process was simply sped up to accommodate the requests to remove the offending ads.

Phew! Crisis averted. Thankfully they don’t post movie ads with war images or lingerie ads or, worst of all, alcohol ads in plain sight of impressionable children. Oh, wait…