In-game DLC is real, and it’s here

Valve and Steam are proud to announce, we’re sure, that game companies can now release in-game DLC via Steam. What does this mean? For one it means that developers and publishers can use their own games as platforms for DLC to be obtained, effectively cutting out the middle man, or in this case program. This means that it doesn’t matter where you buy the game, as long as it has Steam’s in-game DLC stuff in it, you’ll be able to get any and all DLC available for the game. No more quitting out to get DLC, it’ll all be right there for you. The first game to use this feature will be The Maw, which will introduce two new levels that expand on the game’s story by filling in some gaps. Sound good, or did you not care how your DLC got to you in the first place?