PlayStation’s marketing maverick, John Koller, hopes to prevent Sony’s ride into the portable gaming system danger zone by pushing for more digital distribution for the PSP, releasing games on UMD and PSN simultaneously.

Speaking with Wired, Koller revealed that increasing the storefront content, overhauling the user experience and launching upcoming games like LittleBigPlanet in direct-download form will be part of the company’s “big push” to make the PSP a stronger contender against Nintendo and Apple, whose DSiWare and iPhone are dominating the downloadable games market.

“The idea of digital distribution fits into the world as we go forward,” explained Koller. “Not to say that retail isn’t of extreme importance, because it is. But the idea of offering content to consumers, to make it easy, you can wake up in the morning, download something and go, it’s very appealing. So one of our big pushes this year is to be sure that the right kind of content and the right kind of games in particular are placed on the PlayStation Network for download on the PSP.”