A panel was held yesterday at the Game Developers Conference (it’s on this week, have we mentioned it?) with the aim of helping developers get the maximum exposure for their downloadable games on PlayStation Network and Xbox LIVE. Present were Jonathan Blow, Hothead Games, Backbone and Capcom. An impressive line-up responsible for many of digital distribution’s biggest hits, including; Braid, Penny Arcade Adventures, Street Fighter 2: HD Remix and Bionic Commando: Rearmed.
So, what wise advise was gleaned from this collection of developing and designing deity’s? It amounts to this: For god’s sake don’t release your game at Christmas.
The general consensus was that any game released during the holiday season would be burried under a pile of retail titles. Age of Booty was used as an example of a good game that was harshly overlooked by consumers in the run-up to Christmas, spoiled as they were by a glut of AAA retail games. This stands out against the likes of Braid and Bionic Commando: Rearmed that were released during the more favourable August window. March and June were also identified as being the ideal months to release your downloadable baby into the world.