Will Wright, the legendary creative force behind Spore and just about everything with the word Sim in it, is leaving his position at EA-owned Maxis to form Stupid Fun Club. As part of his new role Wright will now be concentrating not just on games but on developing new IPs across movies, television, the internet, videogames and toys.
“The entertainment industry is moving rapidly into an era of revolutionary change,” Wright said. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms.”
Wright hasn’t forgotten about his old chums at EA though. Indeed Stupid Fun Games is part-owned by EA, with an unnamed third investor holding a smaller share. Wright said, “In my twelve years at EA, I’ve had the pleasure to work alongside some of the brightest and most talented game developers in the industry and I look forward to working with them again in the near future.”
Wright established Stupid Fun Club in 2001. It has since been used for robot experiments, TV pilots and other “offbeat ideas”. Check out this video for a sample of what we mean.