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Nintendo pushing the online
BY Matthew Razak Apr. 22nd, 2009 More on:

The Wii has online features, but it’s safe to say that they aren’t the most used of the three consoles. In fact, for many, if wireless internet could collect dust the Wii’s would have a pretty solid layer over it. The problem isn’t just that the hardcore gamers don’t use their Wii for online antics too often, but also that the more casual gamers have no idea the thing even connects to the net. Nintendo is hoping to change this with an 8 week advertising push called ‘Get it Online.”

The campaign kicked off in the UK with a big banner on Nintendo’s site that links people to helpful videos about how to get their games online. Those who are worried they may need to set it up on the fly can also have the videos sent to their phone. The videos are almost nauseatingly simple in their presentation, and it’s pretty clear this is all geared towards getting people to realize they have an online machine instead of getting more people playing online games. However, it’s a good first step I suppose. At least this shows Nintendo is actually behind its online capabilities. In fact if you watch through these videos you’ll come out thinking the Wii has a pretty robust online offering it it weren’t for the fact that FRIEND CODES STILL EXIST.

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    1. Adam Sandberg
      April 22nd, 2009
      at 3:10 pm

      The woman’s voice in the video was really sedative. Not as in boring but as in hypnotic.

        Reply
      Matthew Razak
      April 22nd, 2009
      at 4:25 pm

      Yea, it was almost like it was putting you in a trance. Must…use…online…features.

        Reply
      Adam Sandberg
      April 22nd, 2009
      at 4:49 pm

      Guess they should focus more on highlighting the multiplayer part though. Now it seemed as if the main intention was to hold business meetings and go googling, and no one really does that, do they now.

        Reply
      Nico
      April 22nd, 2009
      at 6:44 pm

      Friend codes are cool (way cooler than Xbox name as far as i know, i can change my name and my friends too because we are linked with a unique code number, not a stupid avatar name you have to choose once) !!!… it’s the way they are used who is anoying on wii (different number per game).

        Reply

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