During their earnings conference call today, EA CEO John Riccitiello said the company plans to supply heavy marketing for their high quality titles, “particularly for our top ten PC, PS3 and Xbox 360 titles.”
“We’ve got a strong lineup this year coming from each of our Labels. Our annual franchises are looking great and we have a number of quality titles that we didn’t have last year – including EA SPORTS Active, The Sims 3, Dragon Age, Mass Effect 2, Brütal Legend and Harry Potter.”
Riccitiello said the marketing for these titles are well underway and that they’re going to optimize every dollar they spend to ensure ‘crisp marketing campaigns’.
“We plan to match strong quality with strong marketing,” Riccitiello said.