Jerry Bruckheimer is starting up a videogame company

This is it, folks. Videogames have officially arrived. Today, MTV Games announced that the mastermind who produced such cinematic gems as Gone in Sixty Seconds, Coyote Ugly, and Kangaroo Jack, Jerry Bruckheimer, is forming his own videogame company, and they’re signed up as the publishers. Yup, the industry got his attention.

To give some credibility to the announcement, the announcement mentions that the company, cleverly titled Jerry Bruckheimer Games Inc., will be led by two industry veterans, Jim Veevaert and Jay Cohen. Veevaert, who will be the President of Production, was executive producer on Halo 3, and apparently had a large hand in the Epic Games – Microsoft and Rare – Microsoft relationships blossoming. Cohen, President of Development, spent the last thirteen years putting Ubisoft on the map, serving as Vice President of Publishing during a time when Splinter Cell, Prince of Persia, Rainbow Six, and Ghost Recon were making some money here and there.

Bruckheimer states, “Throughout their careers, Jim and Jay have both demonstrated their unstoppable desire to advance the medium, which is exactly what we do with feature films and television. We are going to create content that challenges the way things are done and the experiences gamers have today.” ArmageddonConfessions of a Shopaholic… advancing the medium… yesiree.

Forgive the pessimism, but it’s Bruckheimer. Sure, Cohen had a hand in getting some really creative games out the door, and that leaves me hope that there is some good judgment behind their selections, but Veevaert sounds like a videogame equivalent of Bruckheimer, chasing after the almighty dollar before thinking to “develop projects that explore interactive storytelling, foster immense creativity and challenge the boundaries of traditional game development.” There’s been no details about what games or what developers they’ve signed on, saying “only the best” at this point. Maybe I’ll soften up if they fulfill my childhood dream of a 16-bit sidescrolling videogame adaptation of The Rock.

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