Nintendo are very happy. Very happy indeed. The latest sibling of the DS family, the Nintendo DSi, has reached a sales milestone five weeks quicker than its older brother, the trusty DS Lite. That milestone is the sale of one million units across Europe in just eight weeks, a mammoth achievement especially when coupled with the fact that another 500,000 or so standard DS units have been sold in the very same eight weeks. If you like a spot of number crunching that means big bucks for Kyoto’s favorite company. You can almost hear Reggie Fils-Aimé rubbing his hands together with glee.
The platform launched on 3rd April 2009 to much excitement and money, its main selling point being the addition of a mammoth 0.3 megapixel camera. Okay, that was sarcasm. The DS family continues to reign supreme with gamers worldwide as this figure, coupled with sales of the standard DS and subsequent DS Lite, total more than 100 million units worldwide. Those numbers must come as a stark contrast to Nintendo who, only years ago, were fighting for a place in the console market. Now with the Wii selling 50 million plus and the DS selling over 100 million, it’s party-time in Japan.