Film director Spike Lee is a serious basketball fan. Even though his Knicks are going through tough times, he is still constantly seen at courtside in support of his favorite team. Even though every other Hollywood somebody is over on the left coast rooting on a much more successful basketball team, Lee remains with the Knicks.
It is his undying love for the game of basketball that makes Lee the perfect person to introduce Kobe Bryant as the cover athlete for 2K Sports’ NBA 2K10. In this humorous ad, he injects plenty of New York love into the campaign to get fans to vote on their favorite image of Kobe to display on the cover. The best part is that you can actually choose the ridiculous photoshopped cover of Bryant in a Knicks jersey. Now even Laker haters have something to get excited about.