Bizarre calls Blur “adult Mario Kart,” EA says it’s meh

In defiance of advice from the company’s PR people, Blur‘s executive producer Ben Ward compares their upcoming racer to Nintendo’s Mario Kart. “The PR people don’t really let me say this but Blur is like an adult Mario Kart,” Ward told Develop. “It’s want [sic] you want from the next-generation of karting games.”

Whether that’s good marketing or not remains to be seen but EA Games Europe senior vice president Patrick Soderlund certainly doesn’t think much of the game, “Blur to me is completely underwhelming. I don’t understand what’s up with that game to be honest. That’s an official statement.”

Soderlund also commented on other high-profile racers like Microsoft’s recently announced Forza Motorsport 3, which he believes will not match EA’s own upcoming racer, Need for Speed Shift. “Forza, I’m very confident we have a better game than them to be honest. Talking to the press, looking at the nominations, that’s clear. So, I’m glad that they’re confident but I’m as confident as they are.”

Split/Second, however, the man likes (as do we), “[..] Split/Second looks great. I’m going to have a good time playing that.”

Check in later this week to get our take on Blur, a game we’ve been rather exited about, as our E3 impressions of it go up.