Wii vitality sensor courts senior citizen demographic?

Nintendo’s Wii Vitality Sensor should look familiar those recently hospitalized, studying nursing or cashing social security checks — they describe it as a biorhythm sensor, but that’s just “fancy talk” for heart monitor. This glorified piece of medical equipment has left me confused as to how it will be used and creeped out as to how it will slowly but surely transform my living-room into a Walgreens pharmacy waiting area. And I’m not the only one.

“We’ve been very clear that our objective is getting more and more consumers into this gaming industry we love,” said Reggie Fils-Aime, asked to explain the soccer-mom pleasing peripheral by Kotaku. “We’ve been able to get a certain number of consumers with Brain Age. We’ve been able to get more with Wii Fit. We’re constantly thinking about what’s the next innovation that will drive the consumer who, today, is still saying, ‘I want nothing to do with video games,’ to get into this industry and have a great experience. In our view, the Vitality Sensor and the software that will accompany it is a step down that path.”

Fils-Aime hinted that there are still “some unique elements” yet to be revealed, but as it stands now, the lack of information regarding Nintendo’s planned implementation of this puzzling periphial leaves me to theorize that the Vitality Sensor is just the first step in capturing the coveted 60+ demographic, with Wii Oxygen and Wii Catheter soon to follow.

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