Sony’s E3 press conference functioned less as an announcement of the company’s upcoming plans and more as a confirmation, as all their big news — the digitally dependant PSP Go!, a new motion controller and a new focus on videogame distribution via the PSN — was already old news thanks to the secret spoiling power of the interwebs.
“People don’t respect confidentiality in this industry,” said SCEA president Jack Tretton in an interview with CNBC. “It’s tough enough to keep a secret within your own company, much less when you speak to third parties.”
“This is an industry that has trouble focusing on today,” he said, expressing concern for the future in regards to the PlayStation 4. “We want to constantly talk about tomorrow.… You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out.”
I understand the frustration game makers must feel when the proverbial beans get spilled too early, upsetting the delicate balance between awareness-generating buzz and expectation-inflating rumour. But I also understand that if you want to decry the lack of confidentially in the videogame industry, it looks better if you weren’t the one who let the secret slip, prematurely advertising your new handheld gaming system via your in-house video magazine.