Rare is one of the industry’s more beloved studios. Or rather, it was once upon a time. Nowadays Rare is little more than a footnote in Microsoft’s gaming division. A very, very expensive footnote. Microsoft expected the studio to churn out multi-million selling hits that they peppered Nintendo with, but games like Viva Pinata and Perfect Dark Zero are a far cry from what Microsoft expected sales-wise. And so, Rare quietly retreated from stage center and have since been “that” studio people know about but don’t expect much out of. This has a lot to do with the studio itself being so secretive, using the Nintendo strategy of keeping its games close to heart until they’re absolutely sure nothing will go wrong. That’s all well and good but its not exactly conducive to the creation of hype and general excitement.
Peter “Euro-Head-Honcho” Molyneux wants to change all of that. In an interview with GI, Molyneux outlined some goals he had for Microsoft’s European projects and regarding Rare, Molyneux said, “one of the things I really want to do is help Rare have more of an identity. And make sure the people at Rare are seen more within the industry…I just want to give them the confidence to tell the world what they’re doing. I hope you’re going to see more from Rare and I want to help them get well known. But you’ll definitely still recognise a Rare game.”
Super. Now let’s see Rare actually show me a new game and remind me of my childhood reverence.